Hi!
Are you tired of spending so much effort on creating useful and valuable content...without seeing an obvious return?
Do your attorneys spend hours writing articles, newsletters, and blog posts...only to get a smattering of eyeballs on them, and not even the eyeballs of your ideal prospects but the eyeballs of your competitors?
Have you invested in marketing consultants and maybe even content writers...but you're wondering if that investment is justified?
If you're not seeing tangible results (like more leads and more clients) that you can directly trace to your content marketing, then what are we even doing here?
Here's the truth: Success is not about creating more and more content. It's about a proven, reproducible three-step process:
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Building a strategy (based on research and discovery) that leads to genuine relationships with your prospects because you understand their needs and wants;
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Implementing the strategy; and
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Analyzing metrics and data, then tweaking the strategy to increase its effectiveness.
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Bonus step: rinse and repeat.
This process takes the uncertainty out of your content marketing.
I’m Maria Granovsky and I help law firms win the content marketing game and build reliable pipelines that turn casual readers into clients.
Because I'm a conversion-focused copywriter, I write content that prompts the reader to take action. And I always write with your business strategy in mind - after all, content is only a means to an end - not an end in itself.
When you work with me, you get not only my marketing and writing expertise but also my background as a patent litigator and a Ph.D. research scientist. Thus, you get someone who understands the technical details of your work, can write convincing and persuasive content, and approaches strategy and analytics with scientific precision.
If you're ready to see better results from your content marketing, let's talk.