Client Success Stories
The right client success story can be the difference between a prospect who retain you and a prospect who walks away.
Why?
Because client success stories (aka, case studies) are consistently ranked as one of the most trusted types of marketing materials. In fact, nearly 4 out of 5 buyers of business-to-business services say that client success stories influence them more than any other content.
This is not surprising when you think about it. In today’s shouty, hyper-marketed world, skepticism is sky-high. Savvy consumers don’t have blind trust in whatever a business tells them about itself.
But they do trust third-party accounts. And that is what a client success story is: a success story told from the point of view of the client. It takes the reader on a journey from the client’s challenge through the process of working with you to the solution that your firm provides. It explains how your solution benefitted the client and why any doubts about retaining you were unwarranted.
Done right, a client success story allows the reader to gain a deep understanding of what it’s like to work with you and why you’re the best choice for the representation. It addresses and neutralizes objections before they have a chance to become a conscious thought in the client's mind.
But wait, there’s more!
well-written client success stories tell an engaging story. And human beings respond to stories. Stories are interesting to us so we keep reading. They impact us emotionally so they stick in our memories. And they allow us to mentally “try before we buy” and therefore influence our behavior.
Ready for even more good news?
Your investment in high-quality client success stories is an investment in a versatile and durable marketing asset that keeps on producing results for years.
For example, they can be:
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Used to generate PR and visibility through client industry publications
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Summarized for inclusion in a pitch
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Sent to prospective clients as additional materials after an introductory call
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Included in conference presentations
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Used as lead magnets
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Quoted in blog posts and other social media
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Be a good reason to send a communication to your email or newsletter list
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Shared with referral sources so they're more likely to recommend you
And there’s one other benefit.
A client success story is the ultimate differentiator for your firm. While other firms can copy a clever bit of content on your website, or the concept for a marketing campaign, or even a whole white paper, no one else has worked with your clients and can share your clients’ experience of working with you. That’s unique to your firm. That’s copycat-proof.
If you think creating client success stories must be long, involved, and expensive, you're in for a surprise. With my streamlined process, I create impactful, business-generating stories in a week. These stories distill the fantastic results you get for your clients into an easy-to-read one-pager - the perfect length to catch the attention of a busy prospect.
Ready to turn the stories of your happy clients into more clients?